Logo & Branding

Konakopa

I created this logo for a fictional coffee company, Konakopa, when I was still in the graphic design program at UC Berkeley Extensions. I used Geared Slab Extrabold and Fertigo Script for the type treatment, adjusting the word Konakopa along a curve. The coffee bean and arrows are my own illustrations. Because this was a fictional company, I had complete design control and final say, so I went for a mid 19th-century rustic western feel.

Qahwa

Qahwa was a start-up coffee company I was asked to do a logo update for. Because qahwa is the Arabic word for coffee or wine, I drew an aerial view of the Hagia Sophia in Istanbul, connecting two of the towers to look like the letter Q. I chose a typeface with a very clear letter Q because without the u after it, the word was losing readability. “Qahwa” is set in Report School Regular and “coffee company” is set in Avenir Light with a tracking of 45 pts.

throughline therapy school

Throughline is the name of a somatic therapy school program that I was asked to create a logo for. The clients wanted to use a sacred geometry motif with color transparency for the logo symbol, and a tall skinny sans serif for the typeface. This final version is set in a loosely tracked DIN Narrow Extralight and DIN 2014 Demi Italic.

Bay Area Property Inspections

This Bay Area Property Inspections, LLC logo was designed for my dad and brother’s inspection company. It had to be very simple and a bit utilitarian, so we went with an outline illustration of Mt. Tamalpais, Marin County’s iconic mountain, in a circle that was about the same weight as the text, which was set in Helvetica Neue Light.

Fiddler’s Green farm stand sign

This Fiddler’s Green Farm was a logo update for my uncle’s farm, the original of which had been designed in the 90’s on Microsoft Word. The image is just a vector redo of the original image that cleaned it up nicely, and the text is set in Quaver Serif Regular. For more of this silly pun-based branding update, please see this page.

I created this logo for a fictional quarterly sports publication, Good Sporting, when I was still in the graphic design program at UC Berkeley Extensions. The typeface is called Homestead.