Charlene Eldon

Logo & Branding

Logo & Branding




I created this logo for a fictional coffee company, Konakopa, when I was still in the graphic design program at UC Berkeley Extensions. I used Geared Slab Extrabold and Fertigo Script for the type treatment, adjusting the word Konakopa along a curve. The coffee bean and arrows are my own illustrations. Because this was a fictional company, I had complete design control and final say, so I went for a mid 19th-century rustic western feel.

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Qahwa was a start-up coffee company I was asked to do a logo update for. Because qahwa is the Arabic word for coffee or wine, I drew an aerial view of the Hagia Sophia in Istanbul, connecting two of the towers to look like the letter Q. I chose a typeface with a very clear letter Q because without the u after it, the word was losing readability. “Qahwa” is set in Report School Regular and “coffee company” is set in Avenir Light with a tracking of 45 pts.

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Throughline is the name of a somatic therapy school program that I was asked to create a logo for. The clients wanted to use a sacred geometry motif with color transparency for the logo symbol, and a tall skinny sans serif for the typeface. This final version is set in a loosely tracked DIN Narrow Extralight and DIN 2014 Demi Italic.

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This Bay Area Property Inspections, LLC logo was designed for my dad and brother’s inspection company. It had to be very simple and a bit utilitarian, so we went with an outline illustration of Mt. Tamalpais, Marin County’s iconic mountain, in a circle that was about the same weight as the text, which was set in Helvetica Neue Light.


This Fiddler’s Green Farm was a logo update for my uncle’s farm, the original of which had been designed in the 90’s on Microsoft Word. The image is just a vector redo of the original image that cleaned it up nicely, and the text is set in Quaver Serif Regular.


I created this logo for a fictional quarterly sports publication, Good Sporting, when I was still in the graphic design program at UC Berkeley Extensions. The typeface is called Homestead.

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This logo was for a girl’s field hockey team in Columbus, OH. The client wanted the team’s mascot, the timberwolf, on the logo, with a field hockey stick, a light plaid pattern, and a heavy sans serif. I created the illustrations and set the type in Prohibition Regular with very wide tracking.