Charlene Eldon

Presentation Decks


Pitch Deck 6.jpg

I interned as the San Francisco Exploratorium’s first graphic design intern this previous summer, and this “pitch deck” was my first project with them. The pitch deck detailed the events and demographics at the Exploratorium as part of the corporate engagement’s efforts to bring in sponsors for our events.  

To quickly summarize this information, the brand visual is reversed out text with the Exploratorium typeface, “Explo,” which must be set with -25pt optical tracking. The color pallet is primarily black and white with a medium gray, and the secondary pallet is only six colors to be used as 10% of the overall design. The logo, with its very large circular O in the middle, can only be used at a minimum of 1”, must always be black and white, must have nothing within the O because it represents a portal to a world of exploration, and can only be horizontal or rotated 90 degrees’ counter-clockwise. The Exploratorium primarily uses photos instead of illustrations or icons in its branding, which is made easy by the in-house photography team.

The design brief, given by Estelle Davis from the corporate engagement team, was to give potential sponsors the sense that our events were perfect for experiential marketing. When I asked for adjectives to describe her idea of what the perfect pitch deck would look like, she said fun, casual but professional, family-oriented for some events and upscale for others. Once we had that meeting, I began creating illustrated infographs for each of the events using the raw demographic data. My creative director Lara McCormick allowed the special case use of illustrations for the infographs as long as most of the deck had photos.